Eugene Fedorenko is a software designer and maker.
Previously a Principal Product Designer at 
Privy, 
ActiveCampaign, and 
Wildbit.
Author of 
Figmalion and 
Designing in Figma. Creator of 
Accessible Palette.
Open for a new role. Based in Philadelphia. Follow on , connect on LinkedIn, or send an email.
Privy
Privy is a marketing platform for ecommerce businesses. Led the design team through a full product redesign, rebrand rollout, and the introduction of the design system shared between Figma and code.
Contributions
- Redesigned the product from the ground up
- Introduced a design system based on shadcn/ui
- Linked design and code with Code Connect
- Supported a rebrand rollout
- Sign up flow and new customer onboarding
- Dashboard and reporting
Figmalion
Curating a collection of design resources and writing a weekly digest of all that’s going on with Figma and the design tools community.
Continue to be impressed by the Figmalion by @efedorenko. Great roundup of everything happening in the Figma community!
Dylan Field, CEO of Figma
Typographer
Figma plugin for formatting text with typographic features traditionally used in fine printing — en- and em-dashes, curly quotes, apostrophes, ellipses, and more.
Proper Title Case
Figma plugin for establishing consistent capitalization in headlines and titles, based on style guides from APA, The Chicago Manual of Style, and modern conventions.
ActiveCampaign
Customer experience automation platform that combines email marketing, marketing automation, sales automation, and CRM tools.
Joined through Postmark acquisition in 2022. After working on integrating the two products, led design work on the new campaigns reporting.
Contributions
- Campaigns reporting
- Integration of Postmark and ActiveCampaign
- Contributed to the design system
2009–2015
Postmark
Postmark is an email service that engineers actually love to use. Designed core interfaces and flows for analytics, activity, and onboarding as a part of the small but mighty team. Expanded our design system and tokens used by the app and marketing website. Postmark was acquired by ActiveCampaign in 2022.
Switching everything from SendGrid to Postmark this week. I love everything about Postmark, from the sign up, the login, the design, the colors, to the interface, it all works so well.
Pieter Levels, @levelsio
Getting Postmark’s Lighthouse Performance Score to 100
Improved performance of Postmark marketing website from 68 to a perfect 100 score in Lighthouse by using a chat widget facade, optimizing server environment and CSS.
Google Chrome team featured this work in an article “Best practices for using third-party embeds” on their web.dev resource.
Accessible Palette: stop using HSL for color systems
In 2020, I reconstructed a color system in Postmark. This project addressed several problems with our design system, involved a lot of research, and required building custom tooling. This article shares the most important lessons and presents a new design tool Accessible Palette.
Accessible Palette
First built as an internal tool while rebuilding Postmark color system, Accessible Palette was launched later as an open-source project. Generates completely customizable color palettes with consistent contrast following accessibility requirements.
Book “Designing in Figma”
Wrote, designed, and self-published the first book about Figma. Available as an ebook and print-on-demand paperback. Used as an onboarding resource by companies and course material by colleges.
Conveyor
Version control meets task management. The first service to place task management on top of the local Git workflow, blending project management, communication, and code into one experience.
Contributions
- Designed a native Mac app for working with code
- Later redesigned as an Electron app
- Designed a web app for managing projects
- Marketing website and brand
Wildbit
Wildbit is a bootstrapped company behind Beanstalk, DeployBot, Conveyor, and Postmark. For the 20th anniversary, I designed and built a new website displaying our people-first beliefs, company values, and a portfolio of great products built over the years.
People-First Jobs
A new kind of job board, helping job seekers find companies who put people first. Vetted community of companies following criteria of a healthier, people-centric approach to running a business.
Contributions
- Designed, built, and launched MVP
- Built with Gatsby and Netlify
- Brand and identity
DeployBot
DeployBot grew out of Beanstalk’s built-in code deployment tools, but became a powerful continuous integration tool, supporting any Git repository.
It started as an experiment with one of the engineers on a team, and after validating the idea, we built and launched the product in a few months. DeployBot was acquired in 2017.
Contributions
- Leading design of the product
- All front-end development
- Marketing website
Beanstalk
Beanstalk was one of the first services offering version control hosting, deployments, and code reviews. (Fun fact: GitHub launched a year later.)
I worked on it on-and-off for a decade, leading all design and front-end development. In 2017, Beanstalk was put in the maintenance mode as the founding team set off to build Conveyor, a new vision for the developer workflow.
Contributions
- Leading design of the product
- All front-end development
- Marketing website
