Clearly, storage is a commodity now. And while Dropbox has worked hard to differentiate itself with new features, at its core, it’s still hard to argue that the service is truly much more than storage. Even the company’s elegantly designed and reasonably popular Paper app hardly feels additive; it’s hard to make a case for innovation when the key value-add is something as basic as word processing.
Then last month my view of Dropbox’s unique value diminished even further when Apple announced that folder sharing would soon be coming to iCloud Drive. This replicates fully the most compelling reason I had to stick with Dropbox: the ability to give other users access to my select folders directly in the macOS Finder. That, combined with Dropbox’s recent announcement that it would be increasing the annual cost of my pro plan by US$20 at renewal time, finally convinced me to cancel my subscription.
I’ve been considering doing the same lately. First, I am already paying for iCloud to store my photos, so Dropbox storage is redundant. Second, I don't like the level of access Dropbox is requesting on my Mac. And third, I am not a fan of the direction they are taking as a company.