Eugene Fedorenko is Writing, Reading, and Traveling

Reading (never enough)

Current books: The Making of a Manager: What to Do When Everyone Looks to You by  Julie Zhuo The Elements of Style by William Strunk Jr. Europe: A History by Norman Davies

See posts only about books, articles, or websites.

The power of concentration

By Maria Konnikova

The world’s greatest fictional detective is someone who knows the value of concentration, of “throwing his brain out of action,” as Dr. Watson puts it. He is the quintessential unitasker in a multitasking world.

On multitasking:

Multitasking is a persistent myth. What we really do is shift our attention rapidly from task to task. Two bad things happen as a result. We don’t devote as much attention to any one thing, and we sacrifice the quality of our attention. 

Why time management is ruining our lives

By Oliver Burkeman

On where our desire to manage time is coming from:

Given that the average lifespan consists of only about 4,000 weeks, a certain amount of anxiety about using them well is presumably inevitable: we’ve been granted the mental capacities to make infinitely ambitious plans, yet almost no time at all to put them into practice.

On Keynesian economics:

In 1930, John Maynard Keynes famously predicted that within a century, economic growth would mean that we would be working no more than 15 hours per week – whereupon humanity would face its greatest challenge: that of figuring out how to use all those empty hours. Economists still argue about exactly why things turned out so differently, but the simplest answer is “capitalism”. Keynes seems to have assumed that we would naturally throttle down on work once our essential needs, plus a few extra desires, were satisfied. Instead, we just keep finding new things to need. Depending on your rung of the economic ladder, it’s either impossible, or at least usually feels impossible, to cut down on work in exchange for more time.

On efficiency:

Time management gurus rarely stop to ask whether the task of merely staying afloat in the modern economy – holding down a job, paying the mortgage, being a good-enough parent – really ought to require rendering ourselves inhumanly efficient in the first place.

On housework and social norms:

There is a historical parallel for all this: it’s exactly what happened when the spread of “labour-saving” devices transformed the lives of housewives and domestic servants across Europe and north America from the end of the 19th century. Technology now meant that washing clothes no longer entailed a day bent over a mangle; a vacuum-cleaner could render a carpet spotless in minutes. Yet as the historian Ruth Cowan demonstrates in her 1983 book More Work for Mother, the result, for much of the 20th century, was not an increase in leisure time among those charged with doing the housework. Instead, as the efficiency of housework increased, so did the standards of cleanliness and domestic order that society came to expect. Now that the living-room carpet could be kept perfectly clean, it had to be; now that clothes never needed to be grubby, grubbiness was all the more taboo.

On using our leisure time:

One of the sneakier pitfalls of an efficiency-based attitude to time is that we start to feel pressured to use our leisure time “productively”, too – an attitude which implies that enjoying leisure for its own sake, which you might have assumed was the whole point of leisure, is somehow not quite enough. And so we find ourselves, for example, travelling to unfamiliar places not for the sheer experience of travel, but in order to add to our mental storehouse of experiences, or to our Instagram feeds. We go walking or running to improve our health, not for the pleasure of movement; we approach the tasks of parenthood with a fixation on the successful future adults we hope to create.
The Power of Habit

The Power of Habit

By Charles Duhigg

“The Power of Habit: Why We Do What We Do in Life and Business” by a New York Times reporter Charles Duhigg came out in 2012 and since then was often mentioned in my social feed. The central argument of the book is that “habits can be changed, if we understand how they work”. I finally got to it in the end of 2016 looking for help with establishing a few personal habits, so I was less interested in parts on habits of businesses and societies. Probably because of my narrow focus it felt like this book was a bit too long and with too many sample stories, but still valuable and worth reading.

The summary below isn’t a complete representation or “Cliffs Notes”, but rather ideas and things that I found valuable or interesting and highlighted while reading.

Keep reading…

McMansions 101

By Kate Wagner

Speaking of Kate Wagner, her website McMansions Hell became one of my current favorites. I recommend starting with an excellent McMansions 101 — it nicely explains why exactly so many suburban houses are so cringeworthy.

How beige took over American homes

By Kate Wagner

On a housing bubble in the early 2000s:

A combination of deregulatory economics, a heavily commercialized and materialistic culture, and the public thirst for excess post-‘70s energy crisis made the ‘80s a perfect time for conspicuous consumption. During this decade, a heavy emphasis was placed on luxury and the display of personal wealth, which, of course, was reflected in our houses. Mixing this shiny new materialistic culture with the economic reforms of the 1990s created a perfect storm for a housing bubble to form in the early 2000s.

On a total "beigeification":

Beigeification was part of a larger shift that happened during the early 2000s. After centuries of the home being primarily a place or a space, during the 2000s it was seen as primarily an object or, more specifically, an asset. At a time where mortgage speculation made our houses disposable and impermanent, beige slipped happily onto the walls of millions of Americans, who wanted easy ways to make their house “worth more” at the behest of HGTV and other media, who treated the home as a thing to be changed, or disposed of on a whim. Beige was not a harbinger of the clinical, minimal design that is so popular now; it was the harbinger of a bubble. When houses stopped selling, our design aesthetics immediately changed, streamlined by a tight wallet.

Design principles

By Jeremy Keith

A good test of a design principle:

I think it was from Cennydd that I heard about a really good test of a design principle: is it reversible? In other words, could you imagine the exact opposite of the design principle being perfectly valid in a different organisation or on a different project? If not, then the principle may be too weak to be effective. […] “Make it easy to use” would be an example of a weak design principle. It’s hard to imagine a situation where “make it hard to use” would be a reasonable guiding principle.

Progress isn't natural

By Joel Mokyr

On a recent invention of the whole concept of "progress":

The idea that humans should and could work consciously to make the world a better place for themselves and for generations to come is by and large one that emerged in the two centuries between Christopher Columbus and Isaac Newton. Of course, just believing that progress could be brought about is not enough—one must bring it about. The modern world began when people resolved to do so.

On a departure from the beliefs:

The respect for classical texts started to fade away in Europe in the 16th century and went into a meltdown in the 17th, when more and more of the ancient certainties were questioned and then found to be incorrect. If the classic authorities could be wrong about so many things, why would should they be trusted about anything?

On a rise of skepticism:

Worse was to come: After 1600, Europeans developed scientific instruments that allowed them to see things the ancient writers could never have imagined. No wonder they began to feel superior: Ptolemy had no telescope, Pliny had no microscope, Archimedes had no barometer. The great classical writers may have been smart and well-educated, but European intellectuals thought of themselves as equally intelligent and better informed—and thus able to see things the ancients could not. Hence, everything must be tested with real evidence, not on the say-so of authorities who had lived 1,500 years earlier. The motto of the Royal Society, which was founded in 1660 in London, was in nullius verba — “on no one’s word.” Skepticism was the taproot of all knowledge. Even the Bible itself began to be examined critically, not least by Baruch Spinoza, who cast doubt on its divine origins and saw it as just another text.

And finally on progress itself:

Progress, as was realized early on, inevitably entails risks and costs. But the alternative, then as now, is always worse.

We need to talk about technical debt

By Harry Roberts

On what differentiates technical debt from a bad code:

The thing that separates technical debt from the rest of the hacky code in our project is the fact that technical debt, by definition, is something that we knowingly and strategically entered into. Debt doesn’t happen by accident: debt happens when we choose to gain something otherwise-unattainable immediately in return for paying it back (with interest) later on.

On bad code:

Where technical debt is knowing that there’s a better way, but the quicker way makes more sense right now, bad code is not caring if there’s a better way at all. […] Technical debt often represents ability in judgement, whereas bad code often represents a gap in skills.

CSS shorthand syntax considered an anti-pattern

By Harry Roberts

Harry makes a very good point in this post. I myself and my colleagues been bitten by this so many times that we decided to add a note on looking out for inappropriate shorthands to our CSS style guide.

Confessions of an Instagram influencer

By Max Chafkin

This is an interesting peak into the world of Instagram-as-a-business-tool, covering costs and tools of "influencers". On hipster-friendly lifestyle content that should be added to the main topic:

Another difficulty was that I’d been told to post at least one piece of “lifestyle content”—that is, a picture of something other than myself—every day. In general, pictures of people get more likes than anything else, but the idea was to create a sense of variety and to avoid boring my new audience. [ ... ] Alexander introduced me to Alisha Siegel, a wedding photographer by trade who also sells stock images to influencers. Siegel could offer me as many perfectly framed lattes, hipster hotel lobbies, and urban sunsets as I wanted. I bought 20 for $400, which brought my total tab for photography services to $2,000.

On the cost of sponsored posts:

By the end of Week Two, I’d reached 600 followers, or a threefold increase. Saynt told me he thought that if I kept it up, I could be at 10,000 by the end of the year, which would be enough to command maybe $100 per sponsored post.

For a completely different angle also see Wired's story Like. Flirt. Ghost: A Journey Into the Social Media Lives of Teens — it's amazing how differently social media is used by those two audiences.